SA Sabrina Abbas

About

A writer, editor, and content strategist working between fashion, culture, and personal style.

Sabrina Abbas is a freelance editor and content strategist based in Brooklyn, with more than a decade of editorial experience across fashion, culture, beauty, travel, and luxury.

She began her career in editorial leadership at SMU Look, the fashion magazine she cofounded in college, and went on to write for Condé Nast at W Magazine before joining L'Officiel as Associate, then Senior Editor, where she led editorial production for the USA edition.

Today she partners with editorial and brand clients including Stripe, Palmer Magazine, 10 Magazine USA, and TheWrapBook — and publishes For Keeps, a personal newsletter on style. Fashion, beauty, shopping, and personal style, unapologetically.

Experience

A decade between editorial leadership and brand work.

  1. 2022 — Now

    Freelance Editor & Content Strategist

    Stripe · Palmer Magazine · 10 Magazine USA · TheWrapBook

    Production consulting at Stripe; Digital Director at Palmer Magazine; Managing Editor at 10 Magazine USA; copy editing at TheWrapBook.

  2. 2020 — 2022

    Senior Editor (formerly Associate Editor)

    L'Officiel

    Led editorial production for the USA edition. Main point of contact for global editorial and sales leads.

  3. 2018 — 2019

    Digital Writer & Assistant to the EIC

    Condé Nast — W Magazine

    Wrote shopping, features, and news for Wmag.com. Thought partner to the Editor-in-Chief and Executive Managing Editor.

  4. 2016 — 2017

    Cofounder & Creative Director

    SMU Look

    Cofounded SMU's award-winning fashion and lifestyle magazine. Still in circulation with a staff of 50-plus.

Selected Results

A few of the numbers behind the work.

  • 1,000% engagement increase Digital content strategy at Palmer Magazine.
  • 55% above industry average Newsletter open rate at Palmer Magazine.
  • 50+ staff today SMU Look, the magazine she cofounded — still in circulation.

Inquiries

Commissions, editorial, and creative work.

For commissioned writing, editorial projects, branded storytelling, interviews, and creative direction.

hi@sabrinabbas.com